Every year people come together on the east coast and the west coast to discuss the next phase of the inter-web, also known as Enterprise 2.0. This year as much as previous years, thought leadership is uniting the directives that guides the ever evolving world of social media and networking. It is very encouraging to see the vision the thought leaders are sharing during this days. There are new platforms introduced and visions shared. You learned how to measure ROI in social collaboration tools or how to sell it to your executives and what trend to adopt.
Company Thinking of Social Networking
This year's focus is clearly around companies reputation based on their use of social media. Great companies are embracing transparency and are showcasing their customer service on Twitter, Facebook and other tools. Fan pages have become a community for those to evangelize around products they love. The open question at Enterprise 2.0 was "how to engage effectively engage with customers through social media". Since many people think that social media applies to their business, the fundamental question for them still were open to how to boost revenue and build deeper relationships with other businesses using social media.
Lesson's you were making throughout the session were, that social media is no longer an option, but it is a necessity that drives your organizational reputation. Ignore social engagement and your business clients will ignore you.
Simplicity
The best keynote during Enterprise 2.0 this time was certainly the presentation of Tim Young. He introduced the concept of About.me, the company he co-founded and sold to AOL in December 2010. He believes it is a template for the future of social media. He believes that simplicity is the way which ultimately aboutl.me took. In business terms, if you are asking people to do something new make sure it is simple enough for easy transition.
To summarize Enterprise 2.0, you can't ignore social media. Your coworkers, customers and competitors are in it, why do you want to ignore the benefit it can bring to you to engage!
Wednesday, November 16, 2011
Tuesday, November 1, 2011
Effective B2B Engagement
I was writing this response to “7 Steps For Awesome B2B Facebook Marketing” on Social Media B2B. I am wondering what you guys have to add? Read here my response:
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWQryRJ
Kipp, I agree with your summary about generating B2B leads through Linkedin and Facebook. As you highlight, Linkedin and Facebook have a huge user base of consumers were a large amount of them are of course also business professionals. So addressing them for NEW leads and B2B marketing is certainly interesting as long as you know their interest graph or even better their business background to target your campaign. As you also indicate a cross–platform strategy is certainly the right way to go as well. While you use Linkedin for a certain purpose, you take advantage of Twitter and Facebook in a slightly different approach. I think the reader needs to understand that this is about pure lead generation, driving an interested consumer with a business motivation to your website or eventually get in touch with you. Because once it’s a true lead, he is contacting you on behalf of his company and usually don’t engage with this lead on one these 3 platforms. In other words, they are great advertising and lead generation tools, but they are not ideal to maintain an engagement on the business to business level because they are lacking the necessary tools. Especially to cover privacy needs NOR do they offer the transactional services a b2b engagement would require. Ultimately after a potential b2b engagement was identified those business partners would be advised to connect on a true social b2b platform where they can maintain their conversation to build a long lasting engagement – which includes a built in business transactional mechanism and a set of collaboration services.
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWBvLIr
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWQryRJ
Kipp, I agree with your summary about generating B2B leads through Linkedin and Facebook. As you highlight, Linkedin and Facebook have a huge user base of consumers were a large amount of them are of course also business professionals. So addressing them for NEW leads and B2B marketing is certainly interesting as long as you know their interest graph or even better their business background to target your campaign. As you also indicate a cross–platform strategy is certainly the right way to go as well. While you use Linkedin for a certain purpose, you take advantage of Twitter and Facebook in a slightly different approach. I think the reader needs to understand that this is about pure lead generation, driving an interested consumer with a business motivation to your website or eventually get in touch with you. Because once it’s a true lead, he is contacting you on behalf of his company and usually don’t engage with this lead on one these 3 platforms. In other words, they are great advertising and lead generation tools, but they are not ideal to maintain an engagement on the business to business level because they are lacking the necessary tools. Especially to cover privacy needs NOR do they offer the transactional services a b2b engagement would require. Ultimately after a potential b2b engagement was identified those business partners would be advised to connect on a true social b2b platform where they can maintain their conversation to build a long lasting engagement – which includes a built in business transactional mechanism and a set of collaboration services.
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWBvLIr
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