I was writing this response to “7 Steps For Awesome B2B Facebook Marketing” on Social Media B2B. I am wondering what you guys have to add? Read here my response:
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWQryRJ
Kipp, I agree with your summary about generating B2B leads through Linkedin and Facebook. As you highlight, Linkedin and Facebook have a huge user base of consumers were a large amount of them are of course also business professionals. So addressing them for NEW leads and B2B marketing is certainly interesting as long as you know their interest graph or even better their business background to target your campaign. As you also indicate a cross–platform strategy is certainly the right way to go as well. While you use Linkedin for a certain purpose, you take advantage of Twitter and Facebook in a slightly different approach. I think the reader needs to understand that this is about pure lead generation, driving an interested consumer with a business motivation to your website or eventually get in touch with you. Because once it’s a true lead, he is contacting you on behalf of his company and usually don’t engage with this lead on one these 3 platforms. In other words, they are great advertising and lead generation tools, but they are not ideal to maintain an engagement on the business to business level because they are lacking the necessary tools. Especially to cover privacy needs NOR do they offer the transactional services a b2b engagement would require. Ultimately after a potential b2b engagement was identified those business partners would be advised to connect on a true social b2b platform where they can maintain their conversation to build a long lasting engagement – which includes a built in business transactional mechanism and a set of collaboration services.
Read more: http://socialmediab2b.com/2011/10/b2b-facebook-marketing-2/#ixzz1cTWBvLIr
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